James holds the position of Director on the BIAPH Board of Directors, and joined BIAPH in 2020. As a Director, James plays a vital role in overseeing and guiding the association’s digital marketing efforts. He collaborates with the team to develop and implement innovative marketing campaigns, leveraging various online platforms to reach a wide audience. James’s keen understanding of SEO techniques ensures that the association’s website and content are optimized for maximum visibility and organic reach.