- Brain injury is the leading killer and disabler of people under the age of 44 and kills more people under the age 20 than any other causes combined. (US Centers for Disease Control and Prevention)
- Acquired brain injury is 15 times more common than spinal cord injury, 30 times more common than breast cancer and 400 times more common than HIV/AIDS. (US Centers for Disease Control and Prevention)
- 40 percent of Acquired Brain Injury survivors sustained their brain injury as a result of an automobile collision (2012 OBIA Impact Report)
- Distracted driving is cited as a causal factor in 30 to 50 per cent of traffic collisions in Ontario, but is probably much higher due to under-reporting. (Ontario Provincial Police)
- Texting while driving is the same as driving blind for 5 seconds at a time (VA. Tech Transportation Institute). In three seconds, at sixty kilometres per hour you travel fifty metres—that’s the distance across half a football field. (Ontario Ministry of Transportation)
- In 2012, 83 people were killed in motor vehicle collisions within OPP jurisdictions in which distracted driving was a causal factor. (Ontario Provincial Police)
is launched Stop the Clock to help make injury prevention the country’s #1 health issue.
We’re Stopping the Clock on distracted driving
We can’t ignore the scary statistics – distracted driving causes more serious injuries than drinking or speeding and Canada’s teens are particularly vulnerable.
Earlier today, Parachute joined with Laureen Harper and the federal minsters of health and transport to hear the tragic story of Josh Field, who died at age 17 as a result of distracted driving. Kathryn Field, Josh’s mother, shared her emotional story with 500 students at an Ottawa High School, and encouraged the Class of 2014 and teens across Canada to #PracticeSafeText.
We all have teens in our lives – sons, daughters, nieces, nephews, and cousins – and we need to make sure this NEVER happens again.
In Toronto, BIST has also launched a Brain Awareness Campaign this June:
They wanted to let you know about an awareness campaign that BIST is launching called areyouaware.ca
BIST has built a website dedicated to brain injury awareness.
BIST will be at 4 hub TTC stations on June 11th during the morning rush hour to hand out stickers and cards. They are also sending out lapel pins with the logo to Toronto city counsellors, government officials and TV personalities to help raise awareness.